Commercial

the philosophy

Whether I’m running around on set or prepping talent, the goal is always the same, make it look effortless. I have served as lead stylist on commercial productions for some of the most recognized brands in the world, managing wardrobe across multi-day shoots, multiple talent, and high-pressure timelines without missing a beat.

Capital One

Role: Lead Stylist

I served as lead stylist on this multi-day commercial production for Capital One, overseeing wardrobe from pre-production through wrap. Working across a full talent roster, I managed multiple looks on set while maintaining a cohesive visual direction for Capital One 360 Checking. Every styling decision was made to serve the broader creative vision of the campaign.

A smiling woman with gray hair holding a credit card in her right hand, standing in front of a wooden staircase with green accents.
A young woman with long, wavy hair sitting on wooden steps inside a Capital One office, smiling, holding a phone, in casual clothes with sneakers.
Two scenes inside a modern office building with wooden stairs and railings. In the first scene, two men with animated conversation sit on the steps near a blue wall with a Capital One logo. In the second scene, two women and a man sit at a table discussing, with a staircase in the background.
Three employees standing in front of a staircase with a Capital One sign in the background inside a modern office building.

Amica

Role: 1st Assistant Stylist

I served as the 1st assistant to the Key stylist on this multi-day commercial production for Amica, handling on-set wardrobe needs across a full talent roster, including celebrity talent. Each look was carefully considered to align with the campaign's creative direction, and our celebrities vision. Creating a seamless experience for the lead stylist, client and talent.

Asics

Role: Lead Stylist

I served as lead stylist on this multi-day production for Asics, managing wardrobe across multiple talent throughout the shoot. Working outside in the elements and overnight with professional athletes, I balanced performance and aesthetic, ensuring every look felt intentional on camera while staying true to the brand's visual identity from the first day of prep through final wrap.

Woman jogging on a sidewalk near a river in an urban area with tall buildings and a bridge in the background, cloudy sky.
A person running outdoors on a paved path near a river with a city skyline in the background, wearing a green and black athletic jacket, black leggings, and running shoes.
A collage of five images of a woman demonstrating running and stretching exercises outdoors, with the ASICS logo in the center.

Lenovo

Role: Lead Stylist

I served as lead stylist on this multi-day production for Lenovo, managing wardrobe across multiple talent with several look changes throughout each day on set. The scale of the project required precise organization, quick decision-making, and a consistent visual through-line across every outfit and every face. From prep to wrap, I oversaw the full styling process to ensure each look landed exactly as intended.

Culture Pop Soda

Role: Lead Stylist

I styled the founder of Culture Pop Soda, Tom First, for their drink collaboration with musician Noah Kahan. This shoot was super fun and playful but also very relaxed and chill at the same time. We wanted to stay true to Tom’s every day persona and also match Noah’s relaxed and down to earth vibe. It was such a fun day and I got to hear Noah Kahan sing on the spot!

Two men standing in front of a colorful wall of cans, one holding a guitar and the other holding a can of pop soda, in front of a brick wall.
Two men standing in front of a colorful display of cans and boxes of soda against a brick wall. One man is holding a can of pop and smiling at the camera; the other is holding a guitar and also smiling.
Two men sitting on a wooden bench outdoors, one playing a guitar and the other holding a soda can, both smiling and enjoying a sunny day in a park with green trees in the background.

W.B. Mason

Role: Lead Stylist and Set Dresser

I served as key stylist and set dresser on this one-day production for the iconic New England brand, W.B. Mason. For this spot, the client wanted to highlight their foodservice supplies for workplaces and restaurants. The concept was to create an intimate, cozy, bistro type setting with soft lighting, greenery and minimal table accouterment as to highlight their products.

The wardrobe styling was also minimalistic to make sure we were highlighting the product but just enough to feel like the actors were real patrons and workers of our cozy, fake bistro. One of my favorite style moments in this spot was our food influencers yellow shirt, an intentional nod to the brands iconic colors!

Bristol-Myers Squibb

Role: Lead Stylist

I served as lead stylist on this multi-day production in Rhode Island for Bristol-Myers Squibb. This spot was challenging because we were dealing with hot summer temperatures and wardrobe for real people, not actors. When we are dressing real people we have to be extra attentive to their needs because they are not used to being in a commercial setting and being on camera.

The “talent” on-set had several look changes throughout each day and I also had several back ground actors to dress as well. The scale of the project required precise organization, quick decision-making, and a consistent visual through-line across every outfit and every face. From prep to wrap, I oversaw the full styling process to ensure each look landed exactly as intended.

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